🌐 Web Content helper Use this info as a best Practices guide + Industry-Standard Website Types Industry-Standard Website Types Brochure Website • Purpose: Informational, brand presence • Page Count: 3–7 • Content Type: Mostly static • CMS Used: Often (e.g., WordPress) • Typical Features: About, Services, Contact, Testimonials, CTA • Ideal Client: Small businesses, freelancers, local services Landing Page • Purpose: Conversion-focused, campaigns • Page Count: 1 • Content Type: Static or semi-dynamic • CMS Used: Sometimes (e.g., Webflow, Unbounce) • Typical Features: CTA, form, benefits list, testimonials, no nav • Ideal Client: Ads, promos, startups, product launches Portfolio Website • Purpose: Showcase creative work • Page Count: 3–10 • Content Type: Visual/media-rich • CMS Used: Yes • Typical Features: Gallery, case studies, bio, contact • Ideal Client: Designers, videographers, photographers E-commerce Website • Purpose: Sell products online • Page Count: 5+ (plus dynamic product pages) • Content Type: Dynamic • CMS Used: Yes (Shopify, WooCommerce) • Typical Features: Product catalog, cart, checkout, filters, reviews • Ideal Client: Retailers, product-based businesses Blog/Content Site • Purpose: Publish articles, updates, education • Page Count: 10+ • Content Type: Dynamic • CMS Used: Yes • Typical Features: Blog feed, search, categories, author pages • Ideal Client: Writers, media outlets, educators Corporate Website • Purpose: Full business presence • Page Count: 10–50+ • Content Type: Mixed • CMS Used: Yes • Typical Features: Leadership pages, careers, press, investor info • Ideal Client: Mid-to-large companies Web Application • Purpose: Interactive platform • Page Count: Many views/states • Content Type: Dynamic • CMS Used: No (custom dev) • Typical Features: Dashboards, user accounts, forms, real-time updates • Ideal Client: SaaS platforms, internal tools Microsite • Purpose: Campaign, promo, or short-term site • Page Count: 1–5 • Content Type: Static or themed • CMS Used: Sometimes • Typical Features: Branded visuals, countdowns, unique content • Ideal Client: Marketing teams, product events, nonprofits Membership Site • Purpose: Deliver gated content • Page Count: 5+ plus gated areas • Content Type: Dynamic • CMS Used: Yes • Typical Features: Login, subscriptions, access control, paywalls • Ideal Client: Coaches, educators, exclusive communities Single Page App (SPA) • Purpose: App-like website experience • Page Count: 1 (loaded dynamically) • Content Type: Dynamic • CMS Used: No (JS frameworks) • Typical Features: No page reloads, smooth transitions, REST API/data fetching • Ideal Client: Dev agencies, tech startups + Core Infrastructure & Setup Core Infrastructure & Setup 1.1 Domain & Hosting • Choose a reliable hosting provider (e.g., Hostinger, SiteGround, WP Engine) • Secure a domain name that aligns with brand and SEO • Set up SSL certificate (HTTPS) • Configure DNS records (A, MX, CNAME, etc.) 1.2 CMS Installation • Install latest stable version of WordPress (or preferred CMS) • Set up database credentials and wp-config security • Configure permalinks and initial settings (timezone, site title, etc.) 1.3 Theme & Framework • Install clean, responsive theme (e.g., Astra, GeneratePress, Hello Elementor) • Install required child theme if applicable • Choose a layout builder: Spectra, Elementor, Bricks, Gutenberg, etc. • Set global colors and typography based on brand 1.4 Security & Backups • Install security plugin (Wordfence, iThemes Security, etc.) • Enable login protection (CAPTCHA, limit attempts, 2FA) • Set up automatic daily backups to offsite/cloud (UpdraftPlus, Jetpack, etc.) + Universal Page Templates Universal Page Templates • Mobile-First Responsive Design (Desktop, Tablet, Mobile) • Clear Visual Hierarchy (Font sizing, layout blocks) • Sticky Header / Anchor Navigation • Footer with utility links (Contact, Privacy, Terms) • Accessibility Features (alt tags, keyboard nav, contrast) • Fast Load Optimization (image compression, minimal JS) + Reusable Section Modules Reusable Section Modules / Components • Hero Section with CTA • About Section • Service Grid / Cards • Portfolio / Gallery / Case Studies • Testimonials / Social Proof • FAQ Section • Blog or Resource Feed • Contact Form • Newsletter Sign-Up Form • Embedded Map • Team Member Profiles • Pricing Tables • Industry Certifications / Partners Logos + Industry-Specific Features Industry-Specific Features & Content (Adaptable for Each Sector) • Booking System – Healthcare, Education, Real Estate • Product/Service Catalog – Retail, Wholesale, Manufacturing • Client Intake Form / RFQ – Consulting, Finance, Legal • HIPAA Compliant Portal – Healthcare • E-commerce Checkout – Retail, Publishing • Interactive Maps or Listings – Real Estate, Transport • Data Visualization Dashboards – Finance, Scientific/Tech Services • Virtual Tours – Real Estate, Colleges • Job Board / Application Form – Universities, Agencies • Events Calendar / Ticketing – Arts, Entertainment, Recreation + Media & Asset Requirements Media & Asset Requirements • Logo (Vector preferred) • Brand Colors & Typography • High-Resolution Photos (team, location, products/services) • Icons / SVGs • Video Clips or Background Loops (optional for modern feel) • Stock or Custom Illustrations (especially for finance, health, tech) + Content Writing & SEO Essentials Content Writing & SEO Essentials • Homepage Hook + CTA • SEO-Optimized Page Titles & Descriptions • Service Descriptions (clear, benefit-focused) • Meta Tags & Alt Text • Schema Markup (for industries like healthcare, education, etc.) • Blog/Resource Articles (if content marketing applies) + Tools & Integrations Tools & Integrations • Analytics (Google Analytics or Plausible) • Search Console • CRM Integration (e.g., HubSpot, Mailchimp, Salesforce) • Live Chat / Chatbot • Accessibility Checker (e.g., WAVE, axe) • Speed Test (e.g., GTMetrix, PageSpeed Insights) + Security, Compliance & Maintenance Security, Compliance & Maintenance • Regular Backups • Plugin/Theme Updates • Security Plugin / Firewall • Cookie Banner & Privacy Policy (GDPR/CCPA compliant if needed) • Form Spam Protection (Captcha/ReCAPTCHA) + Post-Launch Deliverables Post-Launch Deliverables • SEO checklist completed • Mobile/tablet test passed • Speed test optimization • Admin walkthrough for client • Update/maintenance plan or training + Client Onboarding Checklist Client Onboarding Checklist (Pre-Design) • Business goals • Target audience • Competitive examples • Required features • Content status (ready or needs writing) • Visual style preferences
