Helper – Fyffe Media | Custom Digital Media Solutions

🌐 Web Content helper

Use this info as a best Practices guide

Industry-Standard Website Types

1. Brochure Website

• Purpose: Basic informational presence
• Example: Local services, law firms, small contractors
• Pages: Home, About, Services, Contact, Testimonials

2. Landing Page

• Purpose: Drive a specific conversion or action
• Example: Product launch, lead magnet, ad campaign
• Pages: Single-page design with CTA

3. Portfolio Website

• Purpose: Showcase creative or technical work
• Example: Photographers, designers, agencies
• Pages: Projects, Galleries, About, Contact

4. Blog / Publication

• Purpose: Share written or visual content regularly
• Example: News sites, personal blogs, magazines
• Pages: Posts, Categories, Search, Archives

5. E-Commerce Website

• Purpose: Sell physical or digital products
• Example: Retailers, dropshipping stores, artisans
• Pages: Shop, Product pages, Cart, Checkout, Account

6. Service-Based Website

• Purpose: Explain and convert for services offered
• Example: Coaches, contractors, consultants
• Pages: Services, Booking/Quote forms, Testimonials

7. Educational / eLearning Website

• Purpose: Teach or distribute courses
• Example: Online course creators, schools
• Pages: Courses, Lessons, Sign-up/Login, Progress

8. Directory / Listings Website

• Purpose: Organize and display categorized data
• Example: Real estate listings, job boards, directories
• Pages: Listings, Filters, Detail pages, Submit listing

9. Membership Website

• Purpose: Gate content behind login or paywall
• Example: Professional communities, subscriptions
• Pages: Login/Register, Member dashboard, Locked content

10. Nonprofit / Cause-Based Website

• Purpose: Raise awareness or funds
• Example: Churches, charities, advocacy groups
• Pages: Mission, Donate, Volunteer, Events

11. Event Website

• Purpose: Promote and manage event details
• Example: Conferences, concerts, weddings
• Pages: Event details, RSVP, Tickets, Schedule

12. Web Application / SaaS Site

• Purpose: Provide app access via browser
• Example: Productivity apps, CRMs, SaaS tools
• Pages: App dashboard, Pricing, Docs, Account login

Let’s Find the Perfect Website for You

Core Infrastructure & Setup

1.1 Domain & Hosting

• Choose a reliable hosting provider (e.g., Hostinger, SiteGround, WP Engine)
• Secure a domain name that aligns with brand and SEO
• Set up SSL certificate (HTTPS)
• Configure DNS records (A, MX, CNAME, etc.)

1.2 CMS Installation

• Install latest stable version of WordPress (or preferred CMS)
• Set up database credentials and wp-config security
• Configure permalinks and initial settings (timezone, site title, etc.)

1.3 Theme & Framework

• Install clean, responsive theme (e.g., Astra, GeneratePress, Hello Elementor)
• Install required child theme if applicable
• Choose a layout builder: Spectra, Elementor, Bricks, Gutenberg, etc.
• Set global colors and typography based on brand

1.4 Security & Backups

• Install security plugin (Wordfence, iThemes Security, etc.)
• Enable login protection (CAPTCHA, limit attempts, 2FA)
• Set up automatic daily backups to offsite/cloud (UpdraftPlus, Jetpack, etc.)

Universal Page Templates

• Mobile-First Responsive Design (Desktop, Tablet, Mobile)
• Clear Visual Hierarchy (Font sizing, layout blocks)
• Sticky Header / Anchor Navigation
• Footer with utility links (Contact, Privacy, Terms)
• Accessibility Features (alt tags, keyboard nav, contrast)
• Fast Load Optimization (image compression, minimal JS)

Reusable Section Modules / Components

• Hero Section with CTA
• About Section
• Service Grid / Cards
• Portfolio / Gallery / Case Studies
• Testimonials / Social Proof
• FAQ Section
• Blog or Resource Feed
• Contact Form
• Newsletter Sign-Up Form
• Embedded Map
• Team Member Profiles
• Pricing Tables
• Industry Certifications / Partners Logos

Industry-Specific Features & Content (Adaptable for Each Sector)

• Booking System – Healthcare, Education, Real Estate
• Product/Service Catalog – Retail, Wholesale, Manufacturing
• Client Intake Form / RFQ – Consulting, Finance, Legal
• HIPAA Compliant Portal – Healthcare
• E-commerce Checkout – Retail, Publishing
• Interactive Maps or Listings – Real Estate, Transport
• Data Visualization Dashboards – Finance, Scientific/Tech Services
• Virtual Tours – Real Estate, Colleges
• Job Board / Application Form – Universities, Agencies
• Events Calendar / Ticketing – Arts, Entertainment, Recreation

Media & Asset Requirements

• Logo (Vector preferred)
• Brand Colors & Typography
• High-Resolution Photos (team, location, products/services)
• Icons / SVGs
• Video Clips or Background Loops (optional for modern feel)
• Stock or Custom Illustrations (especially for finance, health, tech)

Content Writing & SEO Essentials

• Homepage Hook + CTA
• SEO-Optimized Page Titles & Descriptions
• Service Descriptions (clear, benefit-focused)
• Meta Tags & Alt Text
• Schema Markup (for industries like healthcare, education, etc.)
• Blog/Resource Articles (if content marketing applies)

Tools & Integrations

• Analytics (Google Analytics or Plausible)
• Search Console
• CRM Integration (e.g., HubSpot, Mailchimp, Salesforce)
• Live Chat / Chatbot
• Accessibility Checker (e.g., WAVE, axe)
• Speed Test (e.g., GTMetrix, PageSpeed Insights)

Security, Compliance & Maintenance

• Regular Backups
• Plugin/Theme Updates
• Security Plugin / Firewall
• Cookie Banner & Privacy Policy (GDPR/CCPA compliant if needed)
• Form Spam Protection (Captcha/ReCAPTCHA)

Post-Launch Deliverables

• SEO checklist completed
• Mobile/tablet test passed
• Speed test optimization
• Admin walkthrough for client
• Update/maintenance plan or training

Client Onboarding Checklist (Pre-Design)

• Business goals
• Target audience
• Competitive examples
• Required features
• Content status (ready or needs writing)
• Visual style preferences