Core Business Functions
This document outlines the essential Universal Components, Functions, and Setup of Small Businesses. It presents the core Services that Fyffe Media offers (in Brand Blue) and the Services NOT offered (in regular white).
Leadership / Strategy
- Define company purpose and direction
- Set goals and measure progress
- Manage daily decisions and strategy adjustments
- Maintain brand consistency
- Guide and motivate team members
Marketing / Creative
- Plan and schedule campaigns
- Design visuals and copywriting
- Produce photo and video content
- Track performance analytics
Sales / Marketing
- Manage customer leads and communications
- Coordinate campaigns and promotions
- Track conversions and customer feedback
- Align messaging with inventory
Customer Service / Client Care
- Respond to inquiries promptly
- Track orders and delivery updates
- Resolve complaints and record issues
- Collect feedback and reviews
Finance / Accounting
- Record and reconcile transactions (only what WooCommerce offers)
- Manage payroll and budgeting
- Generate reports for taxes and compliance (only what WooCommerce offers)
Legal / Compliance
- Maintain business registrations and licenses
- Keep policies and contracts current
- Protect brand and handle claims
IT / Infrastructure
- Maintain systems and security
- Manage updates, backups, and permissions
- Troubleshoot technical issues and recommend upgrades
Pricing – Select Recommended Items Per Budget
| Service | Fyffe Media Price | Market Range | |
|---|---|---|---|
|
WooCommerce Product Inventory Setup
✅ COMPLETE Full process of preparing, importing, and verifying 61 products for accurate SEO-ready listing. (2 subtasks previously paid – adjusted package when all unpaid items are selected: $500)
|
$900 | $1,200 – $1,800 | |
| Data Cleanup & File Prep ✅ COMPLETE Normalize Excel/CSV data, align SKUs, filenames, structure. | $120 | $150 – $250 | |
| Meta & SEO Field Mapping ✅ COMPLETE Meta titles, slugs, OG tags, canonical alignment. | $160 | $200 – $300 | |
| Product Import & Verification ✅ COMPLETE Import products, assign pricing/tags, verify categories. | $220 – PAID | $250 – $400 | |
| Manual Image Linking ✅ COMPLETE Upload/link product images with SEO-optimized alt text. | $180 – PAID | $250 – $350 | |
| Final QA & SEO Audit ✅ COMPLETE Fix duplicates, verify performance, ensure structure integrity. | $220 | $300 – $500 | |
| Google Business Profile Setup & Optimization Create or reclaim Google Business listing, upload visuals, verify ownership, and optimize categories and keywords. |
$350 | $400 – $650 | |
| Social Media Setup (Facebook & Instagram) Configure, brand, and optimize social profiles, integrate Meta Business Manager, and set up SEO-friendly bios. |
$400 | $500 – $900 | |
| Starter Ad & Graphic Design Pack Create 4–6 static ad designs with matching captions, CTAs, and creative alignment under the Golden Ads Framework. |
$650 | $800 – $1,200 | |
| Print Collateral (Business Card or Pamphlet) Design business cards or tri-fold pamphlets with two revision rounds and print-ready PDF/X-1a export. |
$250 | $350 – $700 | |
| Brand Exposure Campaign (1-Month Management) Setup, manage, and optimize ad campaigns with weekly performance monitoring and ethical ad practices. |
$850 | $1,000 – $1,600 | |
| Totals: | $0 | $0 – $0 |
Estimate Summary & Printout
Select your desired services above, then click “Create Estimate” to view and print your customized bid.
Ongoing Support / Management
National · $75–$200 / Month
Utah · $70–$180 / Month
Fyffe · $45 / Month
What This Is: Monthly Care For Updates And Uptime.
What’s Included: Updates, Plugin Management, Basic Troubleshooting.
Best For: Owners Who Want Worry-Free Upkeep.
Not Included: Major Redesigns Or New Features.
Quick Fixes & Updates (website tweaks)
National · $75–$150 / Hr
Utah · $70–$140 / Hr
Fyffe · $45 / Month
What This Is: Small Tasks And Touch-Ups.
What’s Included: Minor Content Changes, Styling Tweaks, Image Swaps.
Best For: Rapid Cleanups.
Not Included: New Templates Or Custom Apps.
Project Timelines
| Service | Typical Completion Time | What to Expect |
|---|---|---|
| WooCommerce Product Inventory Setup | 7 – 10 business days | Upload, verification, and SEO checks with a mid-way progress update and final review before launch. |
| Google Business Profile Setup & Optimization | 3 – 5 business days | Google verification, listing setup, logo/banner upload, and keyword optimization for local visibility. |
| Social Media Setup (Facebook & Instagram) | 4 – 6 business days | Profile setup, branded visuals, and Meta Business Manager integration for consistent identity. |
| Starter Ad & Graphic Design Pack | 6 – 9 business days | 4 – 6 ads developed using Fyffe Media’s Golden Ads framework with one revision round included. |
| Brand Exposure Campaign (1-Month Management) | 30 days (active campaign) | Ad account setup, targeting, monitoring, and weekly optimization during the campaign month. |
| Print Collateral (Business Card or Pamphlet) | 5 – 7 business days | Concept, feedback round, and delivery of print-ready PDF/X-1a files with proper bleeds and margins. |