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Website Setup Essentials
A practical checklist for launching a fast, secure, and search-ready site.
1. Core Infrastructure & Setup
- Domain & Hosting: Choose a reliable host, secure a domain, set up SSL and DNS
- CMS Installation: Install WordPress (or alternative), configure basics, database & permalinks
- Theme & Framework: Use Astra, GeneratePress, or Hello Elementor, with child theme
- Security & Backups: Add Wordfence, enable login protection, schedule offsite backups
2. Universal Page Templates
- Mobile-first responsive design
- Clear visual hierarchy (typography, spacing)
- Sticky header, anchor navigation
- Footer with legal/utilities
- Accessibility features (contrast, alt tags, keyboard nav)
- Fast load optimization (image compression, minimal JS)
3. Reusable Modules & Components
- Hero section with CTA
- About section
- Service grids or cards
- Portfolio or gallery
- Testimonials or social proof
- FAQs, blog/resource feed, contact forms
- Newsletter signup, maps, team profiles, pricing tables
- Certifications or partner logos
4. Industry-Specific Features
- Booking systems, HIPAA portals, virtual tours
- Catalogs, job boards, interactive maps
- Data dashboards, e-commerce, event ticketing
5. Media & Asset Requirements
- Logo (preferably vector)
- Brand colors and typography
- High-res photos (team, products, location)
- Icons, SVGs, videos, loops
- Custom or stock illustrations
6. Content & SEO Essentials
- Homepage hook with CTA
- SEO page titles, meta descriptions
- Clear, benefit-focused service descriptions
- Alt tags, schema markup, blog content if applicable
7. Tools & Integrations
- Analytics (Google or Plausible), Search Console
- CRM integration (HubSpot, Mailchimp, etc.)
- Live chat, chatbots, speed tests
- Accessibility scanners (WAVE, axe)
8. Security, Compliance & Maintenance
- Regular backups, plugin/theme updates
- Security plugins or firewalls
- Cookie banner, privacy policy (GDPR/CCPA compliant)
- Spam protection on forms
9. Post-Launch Deliverables
- SEO checklist completed
- Mobile/tablet test passed
- Speed test optimized
- Client admin walkthrough
- Maintenance or training plan delivered
10. Client Onboarding Checklist
- Business goals and target audience
- Competitor examples and visual preferences
- Required features list
- Content readiness status